If you are an Analytics user you may see the following warning after logging in to your account: "You have 1 unresolved issue: Redundant Hostnames" What Google is trying to tell you is that more than one domain can be used to access a particular page. If multiple domains leads to the same page, Google and other search engines sees it as duplicate content and may hurt your rankings. By default, most web servers are configured to respond to both www.yourdomain.com and yourdomain.com, causing this issue if not additional steps are taken. This issue could also occur if your site is accessible by its IP address. The solution is to ensure that all traffic goes to your site via your main domain. A simple way to do this is by adding a 301 redirect rule to your .htaccess file. Besides getting rid of the warning in your Analytics dashboard, it is good for SEO (search engine optimization) and recommended best-practice to ensure that all links to your site appears consistent across search engines. It is not important whether you choose the www or non-www version as your main domain as long as it is consistent.